As the lead writer for all VS Edit books, I was responsible for all headline, display, marketing & product copy in these monthly catalogs. Unlike other catalogs, Victoria's Secret Edit books were highly-editorial and written in an unapologetically fashion-forward point of view.
Copy reads:
A LITTLE BIT OF TOUGH LOVE
We all have a slight rebellious side–why not your wardrobe? A moto jacket or an everyday favorite with edgy touches can take any look from fabulous to fierce.
Copy reads:
EDITOR'S NOTE
Moody, mysterious & elegant. We've officially caught the blues and we love it. Treat the color like an accent and let it pop on a canvas of almost all black.
Copy reads:
Wear it with anything–leather is the new denim.
VS Edit Spring Preview Table of Contents
Think of this as a sort of Editor's note to set the tone of the rest of the catalog. Every season, I ideated with merchants and collaborated on how to tell the season's trend stories in the most relevant and engaging way possible.
Copy reads:
WHAT'S RIGHT NOW
SPRING REFRESH
Later, 2013. We've got just the things to update your closet.
THE ART OF DRESSING DOWN
Chic, laid-back looks that do all the work for you.
GRAPHIC CONTENT
Prints, stripes & pops of neon–new takes on black & white.
Copy reads:
The secret's in! This edgy boot has a hidden inside wedge for extra height.
Copy reads:
GIMME AN INSTANT UPDATE
That extra dressy, extra sexy, extra something piece you need to up your style game.
Copy reads:
Warning!
GRAPHIC CONTENT
We turned up the heat on black & white with splashes of prints, neon pink & florals. Viewer obsession advised.
Copy reads:
We love a nod to the '90s & this cute mockneck nails it.
Copy reads:
THE SHORTS STORY
It starts with a blazer and ends with a soft microshort.
Copy reads:
DAY TO NIGHT
Walk right by the LBD & opt for our sleekest pants yet.
Copy reads:
CHIC? TRÉS.
A cult favorite of Parisian fashion editors. The pointy single-sole pump is an icon in suede, leather or prints.
Copy reads:
THE MID-HEEL
A strappy stiletto with a height that's juuuust right? No complaints here.
