PINK crafted this one-of-a-kind stretch fabric collection and wanted to message it BIG across print, digital and social. Making sure that the premium fabric was always front and center, I created a holistic campaign that hero'd the benefits without outright saying "these'll make your ass look amazing".
Digital experience for desktop + mobile
Catalog story
Catalog highlighting PINK Ultimate Yoga Leggings
From concept to completion, a new tagline for PINK's Wear Everywhere Bra Collection was needed to live alongside our "Crazy for PINK" campaign. In collaboration with the photo, art and creative directors, this campaign added to the frenzy of back-to-school shopping while also telling the customer that at this price, it just makes sense to stock up on these classic, everyday bras.
